• Concept inspired by the Milanese TRAM

  • Family values in the concept

The collaboration between iDEA & Associates and Trussardi Group began 9 years ago in Milano, when the company approached our studio to analyze and optimize the environmental proprieties of the Trussardi family home.

Since then we have worked on various projects for the group including prototyping, research and development of carbon fibre products and unique OLED solutions with leading brand Konica Minolta.

One of our most recent collaborations with Trussardi was to improve of the existing Trussardi Jeans Concept for the Chinese market. The idea is to bring the company’s Italian heritage in the world.

Our concept is inspired by the Milanese Tram, which is a typical element of the Milanese economic boom during the turn of the last century. After rainfall, the rails of the tram create a reflective surface and bring the city from dark to light. A feature which is well known and loved by the citizens of Milano. Other elements, like the vertical green and white walls are also a tribute to the Trussardi’s history and design orientation of the brand.

Trussardi is an Italian fashion house, founded in 1911. It began as a leather glove manufacturer, and expanded its line to additional leather goods in the 1970s after Nicola Trussardi took over from his uncle.